A Proper Bake Off
Tuesday, February 19th, 2008Time and time againwe see Cornish Pasties appear in shop windows across the UK, poorly presented, poorly marked up and poorly baked. At Proper Pasty Company, we feel that the quality of the pasties appearance is paramount to the sales process!
Our products are pre-basted during manufacture, this provides a light golden sheen to the pastry during the bake-off process, but that’s not where it ends! After about 40 minutes our baker takes the Cornish Pasty out of the oven and applies a second baste which turns the golden sheen to a golden glaze, a perfect shade of gold for the pasty…that’s why you see the gold emblem of a pasty in our logo, this is how a cornish pasty should be presented. That final 10-15 minute bake after the second baste produces the perfect pasty.
The window displays are also key to the sales process! Displaying an abundance of product in the front window, tiers of baskets holding a wide varierty of pasties is the next important thing to the bake-off process, then labelling…let the customers know what they are looking at…the description needs to draw the customers appetite!
